iD Mobile 2025
Black Friday Campaign.

Developed a bold, digitally-led campaign identity for iD Mobile’s Black Friday 2025 promotion, using a refined dark-mode aesthetic and vibrant neon accents to maximise contrast, visibility, and impact across digital touchpoints.

 

The creative system was designed to feel energetic and premium while maintaining clarity across responsive web, mobile, and campaign assets. By combining dynamic composition, high-impact typography, and layered graphic elements, the campaign strengthened brand presence and created a more immersive promotional experience across all customer interactions.